Google's calculation upgrade known over the web as Hummingbird that Google released in 2013 shook the internet world. Forever changing how web indexes and content advertisers work together until the end of time.
The Hummingbird took customized postings to another level. Catch phrase enhancement changed drastically bringing about Google+ appropriating more importance with SEO standing and Content Marketing.
Another way to look at it is that Hummingbird tries to understand the meaning or intention of your query. It looks at more than the keyword and concentrates on providing as much information about the topic of the query that it can find. To put it in more modern terms: The Hummingbird is to the Internet like Data was to the crew of Star Wars. When he answered a question, he searched his data banks to find an appropriate answer and all related information.
According to Amit Singhal, Google VP of Search:
“With more complex queries, the algorithm can better understand concepts vs. words as well as relationships between concepts.” Thus this Natural Language Processing will benefit long tail content rather than keywords."
Since more and more people are searching the internet from mobile devices, Google felt this would be easier and more mobile friendly.
What does this mean for the content marketer?
The Hummingbird algorithm is aiming to understand the intent of a query and provide accurate answers. It is now essential for marketers to understand what questions the customers will have and be developing solutions across their platforms.
This means that websites, Google Plus, social media platforms, YouTube and other relevant communities need to address these questions with qualified answers and solutions.
When the Hummingbird algorithm then sees that you are addressing the needs of your target market the algorithm will increase your rank accordingly.
Social Media Edgerank will play a bigger role
with the Hummingbird algorithm
In order for your organization or business to place high in Google search results using the Hummingbird algorithm, you need to appear influential in social media networks.
The number of followers, likes and interaction (Facebook Edgerank) is seen as social evidence that people think what you say matters. Fan engagement indicates that you are able to keep the interest of your users with your content.
All of this adds up to evidence of your reputation, and any good marketer knows there is nothing more valuable than a clean reputation in business and in life.
Bringing it all together
The Hummingbird search algorithm is much smarter than any of its predecessors. It can answer questions, filter the answers, and give you comparison data, at a glance.
You don’t have to click away from search results to get answers because the data is right there for you, easy to find.
The redefined mobile search results are cleaner and simpler.
Since all newer mobile devices are focused on touch, Hummingbird was optimized for touch. Results are then displayed in an easy to read format allowing you to have faster searches and thus faster answers.
Google’s plan to give you answers to questions at your fingertips is not without a Better bottom line for Google. Because of the improved complex search retrieval and improved responses that offer a wealth of information on the search page, Google is keeping users on their search results pages longer. This in turn, increases exposure to sponsored ads and improves sales and revenue.
Optimizing the algorithm to act like artificial intelligence and giving it an underlying understanding of language its core moves toward fulfilling the objectives to make the consumer happier thereby increasing time on sites and revenue for the marketer.
Make it a great evening :)
Jesper Seest Mogensen
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